Stop making videos that get 17 views! Reaching a larger audience on YouTube can significantly boost your business’s visibility even to more of the “right audience.” With billions of active users, YouTube is an essential platform for promoting your brand. However, getting your videos in front of the right audience requires more than just uploading content.
Building a successful YouTube channel involves understanding your audience. Show them you know them! Knowing what they like and providing relevant content is key to engagement. Tailoring your videos to fit their interests will draw more viewers to your channel.
Optimizing your videos with the right keywords and SEO techniques is also crucial to help them find your content. This helps your videos appear in search results. Maximizing engagement through interactive elements and cross-promoting your videos on social media further extends your reach. By following these simple steps, you can effectively grow your YouTube audience in 2024.
Understanding Your Audience and Tailoring Content
Knowing your audience is crucial for creating engaging YouTube content.
Identify who your viewers are.
For example, are they moms, business owners, realtors, financial experts, or doctors? What are their problems and what are their desires? Understanding their needs and preferences will help you tailor your videos to their interests.
Conduct surveys or read comments.
Surveys help you get a sense of what your audience likes. Look at your video analytics to see which topics get the most views and engagement. This data helps you focus on creating content that your viewers want to watch.
Speak directly to your audience in your videos.
Don’t say “hi guys” but speak as if you are speaking to the one person who is watching you individually. Use a tone that resonates with them. If your audience is made up of business professionals, keep your content informative and straightforward. Customize your approach to make your viewers feel understood and valued.
Don’t be afraid to create content that is just fun!
Relate to them without having to pitch your services all the time or educate them. Sometimes just relating is great (Shorts is ideal for solely relatable videos.)
Leveraging Keywords and SEO Best Practices
Optimizing your videos for search engines can dramatically increase your reach. Start by researching the right keywords for your content. Use tools like Google Keyword Planner or YouTube’s search suggestions. These tools help you find the terms your audience is searching for.
Incorporate these keywords into your video title, description, and tags. Make sure your title is catchy and includes your main keyword. The description should be detailed and provide value, while also including relevant keywords naturally.
Tags are less important as they used to be, but they can help to account for misspellings or topics you want to connect your video to that are not clearly defined in the titles and content. important for helping YouTube understand what your video is about. Use a mix of broad and specific tags. Broad tags help your video get recommended to a wider audience. Specific tags target niche viewers who are more likely to be interested in your content.
By optimizing your videos with these best practices, you improve your chances of appearing in search results and getting more views.
Maximizing Engagement with Interactive Elements
Engaging your audience goes beyond just having informative content. Interactive elements can make a big difference. These keep viewers interested and encourage them to take action.
Use end screens and cards. These tools allow you to link to other videos, playlists, or even your website. They guide viewers to more of your content.
Encourage comments and interaction. Ask questions in your videos and prompt viewers to respond in the comments. This engagement builds a sense of community around your channel.
Host live streams. Live videos allow for real-time interaction. Viewers can ask questions and get immediate answers. It makes your content more personal.
Include clear calls-to-action (CTAs). Tell your viewers exactly what you want them to do next, whether it’s subscribing, visiting your website, or downloading a resource. This increases the chances of converting viewers into leads.
Cross-Promoting Your Videos on Social Media Platforms
Share your YouTube videos on social media. Sharing can significantly expand your reach. Cross-promotion helps you tap into different audiences and drive more traffic to your channel. Don’t just post the link though as you will get shadow banned. Better to talk about your stories and link to them from there. Or make a post about the video with an image and link to it in your comments.
Crosspost your short videos on platforms like Instagram, Facebook, and TikTok. Only do this for your vertical videos under 1 minute. Keep your long-form on YouTube.
Create teaser clips. Short, engaging clips can intrigue your audience and drive them to watch the full video on YouTube.
Leverage your email list. Send out newsletters with links to your latest YouTube videos. This keeps your subscribers informed and encourages them to engage with your content.
Collaborate with influencers. Partnering with influencers in your niche can introduce your channel to new viewers. It’s a great way to gain credibility and attract quality leads.
Use hashtags wisely. They help categorize your content and make it discoverable by users who are interested in similar topics.
Your Next Steps with YouTube
Finding quality leads from YouTube videos involves a mix of targeted content, effective SEO, audience engagement, and smart promotion. By understanding your audience and tailoring your content to their needs, you can attract the right viewers. Using SEO best practices ensures your videos reach a wider audience, while interactive elements keep them engaged.
Cross-promoting your videos on social media extends your reach and drives traffic back to your YouTube channel. These strategies, combined with consistent effort, will help you find quality leads and grow your business.
If you’re ready to take your YouTube strategy to the next level, consider partnering with our YouTube marketing agency at Acceleratus Media. Our YouTube Accelerator Program offers done-for-you, agency-level services designed to help you from ideation to publishing. Get started today by filling out our work with us form.
