Top 3 Tips to make a Promotional Video

Promotional Video

A promotional video is the most important thing for every business during campaigns.  In the era of the Digital World, a video is more viewed compared to any other format.

Studies have shown that consumers are 64% more likely to purchase a product or service that has video representation. This means video marketing is a key element in the future of online marketing.

I am with Erick Magana a Phenomenal videographer who owes his own Premium Business and do Promotional Videos for Business Owners and for Thought-Leaders. Erick Magana revealed 3 major tips to make a Promo Video for a Business.


A promotional video with testimonials is highly effective.

Your audience trusts genuine testimonials. Try to make the testimonials as natural as possible. You can shoot it with your Phone or Camera but make sure that your clients are genuine and care for you.

Once you are ready with the equipment and your client, it is time to know how the format of the testimonial can be.

Erick Magana guided us through these saying that While taking testimonials for Promotional Video we should start off by asking them comfortable questions such as:

  • Tell me about yourself?
  • What have you done before?
  • Tell me about your business? T
  • Then get into taking the actual topic.

This looks natural and the audience can get connected to the video.

Keep your videos short

The ideal time for a Promotional video is 2 to 2 ½ minutes. In this period of time, we have to Split the video according to the required information.


Having music in your video will make the viewer stay on your video for a longer time. And we have many resources to use online to get music for your video such as Soundstripe, Welcome to New Artist (It’s a paid membership but you will get quality music for your videos).

Prefer to have a High-Quality Video even it is a paid membership. Having a unique music selected for the video will impact the audience perception towards the Promotional Video.

Download my free Business Owner’s Guide to Video Marketing Toolkit

Who is Owen Video?

I’m a Live Video Expert and Online Marketing Strategist with over 30k YouTube Subscribers and 3 million minutes of watch time. My clients are brands, business owners, and video entrepreneurs who want to make money with online video and Youtube marketing. I may be available for sponsored videos, private coaching or speaking engagements HERE.

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