Enticing viewers to click on your YouTube video can be tougher than potty training a three-year-old. Both require a plan and a big reward for big results. If your YouTube videos are dull and boring, they will get flushed right down the toilet.
But what exactly do you need to get people to click on your YouTube video? You need a simple three-piece strategy, whether you are a YouTube expert or not. Just check out what happened to Eric Mitchell when he applied just one of many techniques offered via Owen Video!
The click of a button can make or break your YouTube channel. Luring viewers to tap play is crucial. But beyond pressing play, they need to stick around to also digest your brand and determine you are worthwhile. How do you get those people to start clicking play? Take these next three points to heart when launching your next YouTube video.
1. Stellar Thumbnails
The image you choose to display in front of viewers is your first attempt to attract a click. Believe it or not, there is a method to the madness of creating a stellar thumbnail. Choosing an image and placing the proper text in the proper place will make all the difference.
2. Attention Grabbing Intro
A click on your video is not going to account for anything if your viewers just leave your show before it even gets started. Those first 30 seconds of your YouTube video are critical to getting people to stay on your video and the longer they stay, the more YouTube thinks your video is worthwhile. The more YouTube thinks your video is worthwhile, the more likely they will plant it in front of other viewers.
3. Forget SEO – for now
It is easy to get caught up in the intricacy of Search Engine Optimization or SEO. You can stuff your YouTube videos with all the magical keywords you want, but if your video is junk, it still will not rank. You need a good, watchable video or it is going to get buried quickly.
In fact, only about 10% of your video will depend on SEO, the rest is up to YouTube to suggest it for the viewer. By working on great, attention grabbing material your chances of getting clicks will increase more dramatically than any special keyword phrase.
The key to getting people to click on your YouTube video is to start with a strategy. Be sure your thumbnail calls out to your audience and that it is followed up by an enjoyable and watchable show. It is not vital to spend hours worrying about and researching SEO. When you spend your time on the content and production, you can expect better results.
And that, my friends, is how we separate ourselves from other YouTube ‘experts.’ No one has a better strategy for creating great content and watchable videos than Owen Video. We can dive into your business and transform your next video into an entertaining and binge-worthy series.
How do we do it? It’s simple really. Forget Covid and leave 2020 in the dust when you get started with the proprietary Video Sales Machine. Not an expert? Not a problem! These strategies are easy to understand and will lead you to an automated system of generating lead after lead direct from your YouTube channel.
