How To Add A Channel Manager To Your YouTube Channel


YouTube has transformed our video content consumption, becoming an indispensable platform for creators and businesses. It hosts millions of channels on every conceivable topic, making it a key resource for distributing information, entertainment, and educational content.

But managing a YouTube channel isn’t a one-person show. As your channel grows, understanding how to add a channel manager to your YouTube channel can further enhance your ability to share and manage your content effectively.

This guide is designed to simplify the process of adding a channel manager, explaining the steps in an easy-to-understand manner. Whether you’re a seasoned YouTuber or just starting out, understanding how to expand your management team can unlock new levels of productivity and success on the platform.

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Adding a Channel Manager to a Profile Channel

Expanding your YouTube channel’s team? Adding a channel manager to a profile channel might initially seem complex, but it’s a breeze with the right steps. Let’s dive in and discover how to bring extra hands on deck, ensuring your channel thrives.

Getting Started

  1. First, hop onto the YouTube homepage and click on your profile icon situated in the upper right corner.
  2. From the dropdown menu, select ‘YouTube Studio‘. Once you’re in, scroll down to the bottom left corner and click ‘Settings‘. A new window pops up, and here is where the magic happens.
  3. Click on ‘Permissions‘, and you’ll see an ‘Invite’ button in the upper right corner. This is your golden ticket to adding a new manager.
  4. When you hit ‘Invite’, you’ll be prompted to enter the email address of the person you’re adding. Choose ‘Manager’ from the role options, and voila, you’ve taken a giant leap towards expanding your channel’s management team. The invitee will receive an email with instructions to accept the role, linking them directly to your channel.

What to Expect

  • Profile channel managers will have access to most of the channel’s functionalities. However, they can’t make changes to account settings or delete the channel.
  • They can upload videos, moderate comments, and help with the day-to-day management of the channel.

Remember, while they have a wide range of powers, they can’t do everything. It’s a collaborative effort, and communication is key to ensuring everything runs smoothly.

Adding a Channel Manager to a Brand Channel

Got a brand channel on YouTube? It’s time to amplify your channel’s potential by adding a channel manager. This move can skyrocket productivity and bring fresh ideas to the table. Let’s walk through how to add a manager and kick things into high gear.

Getting Started

  1. Begin by clicking on your profile icon in the top-right corner of YouTube’s homepage. Choose ‘Settings‘ from the dropdown menu. If your channel has the option ‘Add or remove managers,’ you’re in the right place. Clicking this link will guide you through a quick login process, after which a window will appear for you to enter the prospective manager’s email.
  2. When adding a manager, you’ll notice a few different roles available. Select ‘Manager’ for someone who’ll be actively involved in the channel’s operations, like uploading videos and managing comments. This role doesn’t allow changing account settings or ownership but is perfect for day-to-day management tasks.
  3. Upon selecting the role and sending the invite, the invitee will receive an email. They’ll need to follow the included link, log in, and accept their new role.

What to Expect

As a brand channel, you benefit from more structured management roles, making it easier to delegate responsibilities and grow your channel.

With a new manager on board, your brand channel is set for even greater achievements. Harness the power of collaboration to push your content to new heights and engage with your audience like never before.

Different Types of YouTube Channel Managers

When expanding your YouTube management team, it’s essential to understand the differences between adding a manager to a Profile Channel versus a Brand Channel. Each type of channel offers unique capabilities and limitations for channel managers, which can significantly impact your channel’s operation and growth.

Profile Channel Manager

  • Directly linked to the owner’s personal Google account.
  • Managers have a limited scope of permissions, mainly focused on content-related tasks such as uploading videos and moderating comments.
  • They cannot change account settings or delete the channel, providing a secure layer that protects the channel’s integrity.

Brand Channel Manager

  • Allows for a broader management team, separating channel management from the owner’s personal Google account.
  • Managers can perform a wider range of duties, including some level of channel customization and analytical reviews.
  • Offers more structured management roles, making it easier to delegate tasks and responsibilities effectively.

The choice between a Profile Channel and a Brand Channel affects how you can grow your team and manage your YouTube presence. Brand Channels offer more flexibility and security for businesses or creators looking to expand their team, while Profile Channels provide a simpler, more straightforward management approach for individual creators or smaller projects.

Permission Levels for YouTube Channel Managers

Adding a channel manager to your YouTube channel requires knowing the different permission levels. These levels define what actions a manager can take, helping you delegate tasks accurately. Let’s explore the permission levels for better decision-making.

  • Primary Owner: The primary owner has the highest level of access, including the ability to manage all aspects of the channel. This role is typically reserved for the channel’s creator or main administrator.
  • Owner: Owners have almost the same permissions as the primary owner, except for certain administrative privileges. This level is ideal for trusted partners who need comprehensive access but are not the main channel creators.
  • Manager: Managers can handle the day-to-day operations of the channel, such as uploading videos, moderating comments, and viewing analytics. They cannot, however, make changes to the channel’s settings or delete the channel. This role is perfect for team members who help with content but don’t need full administrative access.
  • Communications Manager: The communications manager is focused on engaging with the channel’s audience. They can respond to comments and manage community posts but cannot upload videos or access in-depth analytics. This role suits social media managers or customer service representatives.

Choosing the right permission level for your channel managers is a pivotal step in effectively managing your YouTube presence. Each role is designed to cater to different needs, ensuring that your channel operates smoothly and continues to grow.


Knowing how to add a channel manager to your YouTube channel is a key step to expanding your reach and attracting more viewers. Whether for a Profile Channel or a Brand Channel, understanding the management differences is essential for effective collaboration and growth.

Success on YouTube isn’t just about who manages your channel, but how. Clear communication, defined roles, and a unified vision for growth are crucial.

With knowledge on adding managers and understanding the roles for Profile and Brand Channels, you’re set to elevate your YouTube presence. Assess your channel’s needs, choose the right managers, and grow your influence on this major video platform.

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